Search Engine Promotion Software

If you were to ask them, I would be willing to bet that most webmasters and Internet entrepreneurs would like to get more visitors (“traffic”) to their site. This is because, the more visitors that a web site gets, the more money it tends to earn. Furthermore, while it is true all visitors can have some value, perhaps the most valuable and most sought after, are those who arrive from search engine listings. Firstly, because they come free (unlike, for example, visitors from pay-per-click adverts such as Google AdWords). Secondly, these visitors can be extremely targeted – they have already decided what they are looking for, and expressed in by type a word or phrase into a search engine.

Activities designed to increase traffic from search engines thus form an important part of web site promotion. These activities span a number of different areas, but a common factor among of most of them is that they are intended to move a site higher up search engine rankings, as higher ranked sites tend to get more visitors. In any case, many search engine promotion activities are best done with the help of software, and these include:

1. Keyword Research – Basically finding out what search phrases or keywords to target in your promotion efforts.

2. Page Optimization – Modifying your web pages so that search engines will rate them more highly. In general, this involves making sure that your most important keywords occur in key HTML tags such as headers and titles (although not excessively repeated). You can use specialist programs for this, or simply read up on the subject and then use your normal HTML editing software.

3. Directory Submission – There are at least several hundred Internet directories which accept free submissions. Getting listed in these is an easy way to get some links (“backlinks”) to your site (which can help with search engine ranking). Directory submission software can accelerate this process by helping you get a lot of submissions done quickly.

4. Article Submission – Writing original articles and submitting them to article directories is a great way to get traffic, and also allows you to get lots of backlinks to your web site. Article submission software can help you easily submit each of your articles to hundreds of article directories.

5. Link Exchanging – Exchanging links with other sites is another way to get more traffic and links to your site. Programs such as OutRankSmart, SEO Elite or SEO Equalizer can take much of the pain out of this activity, helping you find link exchange partners, submitting for link exchanges, and helping your managing your links page.

The Power of Knowledge in Internet Marketing Tools

You might have heard this before, but here it is again: Knowledge is Power. It is the most powerful tool in any field that you are in, in this case Internet Marketing. By knowing the basics of Internet Marketing, all the ins and outs of the process, you are already an expert and successful in the field.

By having the right knowledge, you can determine the right marketing strategies for your business or for your clients.

Your knowledge will determine the success level and the money that you will earn over the Internet. Success on Internet Marketing requires sufficient knowledge about the subject. It will also enable you to save time and money when you are face with challenges.

Most people think that Internet Marketing is a ‘get-rich-quick’ scheme that could take you to financial freedom in the matter of days without even learning the basics. What they sometimes forget is that while it can make you rich in the long run, they need to be set up and done properly. And the only way to ensure that it is being done properly is by having the knowledge.

Anyone can make money through the Internet by blogging, online shops, search engine optimization, email newsletter, and many other strategies. But to do that, you need to know what components you need to have, how to do it, and how to evaluate if it is done properly. By having all of the knowledge, you will be able to use them as your advantage.

Since Internet Marketing is an Online Business, the knowledge that you are looking for begins at the Internet. There are plenty of valuable resources where you can find information on the topic.

1. Find an Experienced Mentor
A teacher that has “walk-the-talk” or in other words has experienced making money on the internet first hand is a person that you want to learn from. They have gained knowledge not just from the text they read from different websites but also through their own experiences. They are one of the best resource knowledge to make you an online marketer.

2. Article Directories
There are a number of online article directories available in the Internet with a big list of articles on Internet Marketing. You will be able to gain useful information that you can add to your marketing knowledge, especially as a lot of the articles are being written by successful Internet marketer themselves.

3. Online Marketing Websites
There are hundreds to thousands of websites, blogs and forums that can tell you many different Internet Marketing strategies. They could range from the basic strategies to the most complex and advanced strategies. Please note that while most of the information free, some could come with a fee. And so be selective with the information that you are acquiring.

Understand that by having the basic knowledge, it will not only minimize your risk but also it will open your eyes to endless possibilities. Without any basic knowledge, your dream success in Internet Marketing or using Internet Marketing tool might be in jeopardy. The basic tools can increase your chances of success as an online marketer.

Home Based Business Leads Will Jump Through 3 Magic Incentivized Hoops to Join You and Your Business

Picture a dog agility training course. Some are trained to jump through a large hoop knowing there’s a favorite treat on the other side. When the task is accomplished, they’re given a smaller hoop with another favorite treat, and another, and another until the entire series is complete.Would the results be as fruitful if the trainer chased the dog around trying to get him to jump through the smallest hoop. No way! That dog would be running from him as fast as four legs could carry him.It’s the same thing with your home based business. Most people market stupidly by chasing potentials, leading blatantly with their business. So what happens? Prospects want to run or avoid them. It’s natural for them to feel that way as you can see with a simple dog training example. Can you now imagine attracting and incentivizing qualified home based business leads with a “hoops and treats” MLM marketing system that produces success results on autopilot?Getting a targeted MLM lead for your business can be one of the most daunting tasks you can ever accomplish. If you are doing it the way 90% of network marketers are doing it by leading with your business, and chasing people who aren’t even looking for a business, then it makes it a more near impossible task.However, if you have the right tools and knowledge, it is very easy to work smarter, not harder. Just set up a simple MLM marketing system that will continue to generate endless leads for you automatically. Before promoting any Online Network Marketing Company, you will need a lead magnet that pulls targeted prospects in to get to know you, like you, and trust you. Something in place to handle and manage your efforts so you can leverage your time and be ultimately successful. This is where you set up your 3 personalized, MLM magic “hoops and treats”.Be sure to write these down and apply them now:HOOP #1) YOUR BLOG: This becomes you’re Home on the Internet. Flood your home with great content in Articles, Videos, Free Training Offers, Testimonials, Audio Interviews, and Recommendations. Invite everyone everywhere to come hang out with you on a daily bases. Provide everyone detailed information and training that you would like to receive. Incentivize them with training they are looking for – for free – just by tuning in.Where do you go to invite? This is how social media is used in a wonderful way. Again not chasing & blasting your main MLM business all over, but letting people know they can learn what they need to know from you for free. For instance, our mission is to BUILD AND BECOME SERVANT LEADERS. If you can let this be the focus on how you implement your entire business life, wealth will massively be with you. I am not talking about just money wealth either. The relationships you develop here will be lifelong, where your MLM Network Marketing Leads get to know you, like you, and trust you. This is a great place for them to hang out to learn and grow with what you have to teach or to offer them.HOOP #2) YOUR LANDING PAGE: This is still NOT where you hit people with your MLM business or your MLM website. Ideally, this could be a network marketing training funnel system. Somewhere prospects can not only learn specific strategies, but put them into use right away. If you can provide a way to do this where they can be mentored or coached step by step through video training, webinars, conference calls, and a support team – then you’re walking the talk, my friend. Sincerely and physically helping others succeed, even before you show them your business is “building and becoming servant leaders”.HOOP #3) YOUR AUTORESPONDER: Your prospects and now fellow network marketers can opt-in to your email management software from a capture form on both your Blog and Landing Page. This is where prospects are stored and where they’ll get content rich newsletters and broadcasts on the road to becoming your future MLM business partners. Other follow-up, ie: Phone calls, Cards, Post Cards, all of these pick up where your Blog leaves off. All 3 Hoops are required to create a fine tuned lead machine that recruits and trains on autopilot. Fortunes are in the Follow-up. It seems so menial, but most sales or recruiting takes place after 5 to 10 exposures, so it’s extremely important.Remember, any one of your Home Based Business Leads could be your future leader so take good care of them…Leads Become Leaders.

Home Based Business – Making Jewelry

As an entrepreneur facing the economy of today you need to have an open mind. You will need to create new jewelry designs and products. It will be necessary to have bold and fresh business concepts. Be prepared to face new challenges, open new doors, and the confidence to feed the current market trends.You have spent the last year with a willingness to learn, explore, and experiment formulating new jewelry designs and business ideas. You have decided to operate a home based business making jewelry.You are off to a great start and you need to keep your daily emotions filled with enthusiasm.Benefits of good emotions:

Keep your positive attitude and beliefs ongoing. Do not get bogged down or wallow in negative thoughts.
Business is business. Keep your head focused on the strategy of operating your business. Do not let negative emotions rule your business judgements. Business operates on a meter of daily commonsense; no room for emotional doubts. This may sound harsh and cold, however, being true to your business can help to understand and correct your emotional feelings and responses.
To manage your emotions and analyze your thinking quickly, if it is negative and interferes with growth get rid of it. If it is positive and boosts you to productive activity, keep it alive and well. Your thoughts can be either a liability or an asset; treat it accordingly.In the jewelry making business you will find a home in creating new ideas and concepts with fresh ideas for a new market. True, you may need to learn new jewelry techniques; however, it is an asset to learn new skills to boost sales.Jewelry designers are always presenting fresh ideas for a fickle and changing market. Artists like meeting these challenges. The variety keeps their jewelry design and their craftsmanship alive.As a jewelry entrepreneur that is hungry to exercise new jewelry experiments you will love may facets of the home based jewelry business.

Not being over burdened with overhead costs is one of the major benefits.
There is no need to experience unnecessary stress when starting a business. The home based business is the best way to help you feel confident and secure that you are truly capable of operating a business.
It is a wonderful way to maintain and control your personal life.Start your jewelry designing and jewelry making home based business today.

Are Most Home Based Businesses Scams?

You’ve probably heard that most home based business opportunities that you find on the Internet are scams. There are a lot of scams on the Internet, but very few of the home based business opportunities are scams.Don’t get me wrong. A lot of the home based business opportunities you find on the Internet should be viewed with extreme caution because they try to make you believe that you will earn a six figure income with very little effort and no training, but I wouldn’t classify them as scams.A scam is a deliberate attempt to dupe, deceive, or trick you into believing something is real when the scammer knows that it is not.One of the most famous scams is The Nigerian Advance Fee Scheme. It involves the receipt of an unsolicited letter purporting to come from someone who claims to work for the Nigerian Central Bank or from the Nigerian government. In the letter, a Nigerian claiming to be a senior civil servant will inform the recipient that he is seeking a reputable foreign company into whose account he can deposit funds ranging from $10-$60 million which the Nigerian government overpaid on some procurement contract.The goal of the scam artist is to delude the victim into thinking that he or she has been singled out to participate in a very lucrative — although questionable — arrangement. The intended victim is reassured of the authenticity of the arrangement by forged or false documents bearing apparently official Nigerian government letterhead, seals, as well as false letters of credit, payment schedules and bank drafts. The scam artist may even establish the credibility of his contacts, and thereby his influence, by arranging a meeting between the victim and “government officials” in real or fake government offices.Once the victim becomes confident of the potential success of the deal, something goes wrong. The victim is then pressured or threatened to provide one or more large sums of money to save the venture. For example, an official will demand an up-front bribe or an unforeseen tax or fee to the Nigerian government will have to be paid before the money can be transferred. Each fee paid is described as the very last fee required. The scheme may be stretched out over many months.That is the sort of scheme I think of when someone says that something is a scam.I have not found any home based business opportunities that are such blatant scams. The problem is that many home based business opportunities lead you to believe that what you are seeking can be achieved much quicker and more easily than is likely. They are not scams because what they say is possible, but it is highly unlikely.Leo Saraceni, a home based business expert, notes that two types of people buy into the hype or the scam:”1) the excited, impulsive, no-previous experience entrepreneur: he/she will buy into the hype, even after researching basic things like the Business Bureau, put their heart into the business for about a month, get overwhelmed by the fact that they’re actually running a business that they know nothing about, and quit.Those folks turn around and classify their experience as a scam – they populate scams[dot]com simply to try and “get back” at the company”2) the opportunity seeker, looking for immediate gratification: those are the people that really get scammed because they believe some banker in Hong Kong is going to transfer a TRILLION dollars into their account if they just give them $100.”So, what should you conclude?Most home based business pitches are full of hype, but that doesn’t make them scams. You should take the hype with a grain of salt. Do what lawyers call “due diligence”. Find out all you can about the company, its products, the company founders, its markets, and its compensation plan. Try to talk with its distributors to see what success they have had and how long it took them to achieve it. If I can be of any help with your “due diligence”, don’t hesitate to email me.

Why Small Businesses Need to Invest in Mobile Marketing?

Business is no different from a conflict. The market is the battlefield and your marketing tactics and strategies are the weapons you use to defeat the ever increasing competition and bring profit to your business or organization. There are business dictators who know the tricks to win all kinds of battles and in any battlefield. The elite businesses control the market at their disposal and these are the people who set the standards for us and we need to view that as a benchmark or a target to achieve. These big guns stamp their authority from the roots of the market to the very top of the business chain.

Small businesses have very little scope to succeed when it comes to competing with bigger or more established businesses. The market is already flooded with many businesses competing for profits and customer and consumer attraction, so in a practical sense there small businesses stand no chance amongst them. The reasons for the same are given below-


Big businesses have been in the market since a considerable period of time so they have established their name and popularity across all corners of the market. Small businesses are lesser known so their capacity to attract customers is meager.


In an established business clients, customers and consumers are in abundance and because of the long relationship between the business and the people, there is a trust which develops easily. A reputation is earned. When small businesses compete with the bigger ones, they find it hard to get clients as most of the latter are with the bigger businesses and the upcoming prospects will mostly opt to follow the reputed ones rather than new ones.


Big businesses have a humongous amount of money. Small businesses don’t. So when it comes to marketing, smaller ones are found in the shadows of the investment done by the bigger ones. Without the money the smaller businesses either perish or join the bigger ones.

Does this mean that the bigger companies will get bigger and the smaller ones just disappear? Is it better to join an established business rather creating a new business at a small scale? Is there any solution to overturn this?

A big ‘NO’ is the answer to all these questions. As it appears, the market is dominated by the elites and small businesses will be consumed by the power of the former- just like the case of David and Goliath. But, in real sense we forget that ‘the bridge is not crossed until we reach the bridge’. Yes. It is an overwhelming challenge to step foot into the market with a small business, but it is not a crime to do so. There is space for new prospects because the business thrives on competition, and with a smaller establishment you are certainly competing.

The biggest factor that might sway you away from setting up a small business is the element of limited money at our service. But, with a smart and tactful utilization of the limited amount money available, big targets can be achieved. Planning is one of the major things required as assistance to money, without proper planning millions of dollars might just be invested for nothing, in an opposite case- a few hundred dollars might earn you a fortune so planning is of prime importance.

Smart advertising and marketing are the ploys that one should implement tactically into the business growth plans. Marketing is key to do execute absolutely anything in a business. If you need to attract customers- marketing will help. If you need to increase sales- marketing is the answer. If you need to create an image in the market- marketing will come handy. If you need to build a brand- marketing is certainly the best option.

The only problem lays in the fact that marketing requires money and small businesses certainly don’t have that. The prominent rise of telecommunications has certainly answered the call for help by smaller establishments. Mobile marketing can become a phenomenon and help small businesses prevail. The mobile is a device used by all so there is a medium which can deliver the message effectively and hence support the business cause. The expenses required too, are minimal and help a business expand and spread its word across on a larger scale.

What is Mobile Marketing-

Mobile marketing is the procedure of advertising to the masses through their portable gadgets or mobile phones. This sort of marketing is relevant to online or internet advertising, nowadays with the advent of more usage of mobile phones and tabs- more individuals are beginning to invest more time on their portable devices and less time on their computers, so it is obvious that the concentration of marketing platforms have shifted from computers and internet to mobiles and portable devices.

There are a great l similitude between web advertising and portable advertising however there are some really vital distinctions and differences.

Mentioned below are some tools and methods of Mobile marketing-

Mobile phone marketing-

SMS (Short message services) on mobile phones are used to optimum effect for mobile marketing. Text messages regarding new offers or new business prospects would be sent to potential customers who would read the message and act according to their interest. Messages sent in bulk cost less and the target of reaching out to the people is achieved without making any heavy investments. SMS method is the most well-known way of mobile marketing. This is truly simply sending quick messages to individuals’ mobile devices or telephones and in a ton of routes is like message promoting. The most amazing element here is that you are endowed to have the ability to send your message to target customers who may read the message at their convenience.

Mobile media marketing-

Similar to SMS, there is an MMS (Multi-media message service) as well on our mobile phones. MMS service gives a business the freedom to deliver a more dynamic an effective message. In an MMS, sounds, pictures, videos, ads etc can be forwarded to potential customers who would respond if they are in need of the business propositions.

Online mobile marketing-

There are websites which are specially designed for mobiles. Portable devices do not have the same internet speed as computer routers and servers. Mobile websites are very easy to access due to the size of the webpage i.e. in Mb’s (megabytes). The costs of advertising on such mobile web pages are very affordable and are also a tool to get many customers.

This is one of the most common ways to market and advertise to the masses through the mobile marketing medium by placing advertisements on web browsers and search engines. With the advent of a huge number of people accessing the web pages using their mobile device recently, the mobile marketing platform is wider than before. Sooner or later, but inevitably mobile devices will surpass the computer as the mainstream or general way to browse the internet and get access to it.

Mobile app marketing-

With the introduction of tabs, androids, i-phones and smart phones, the usage of app’s (applications) on mobile and portable devices have increased. This is a complex procedure but a really effective method of mobile marketing. In this kind of marketing, businesses develop apps which are used by mobile users. If the app is liked by the mobile owner then the business name is considered and maybe a customer is attracted.

Example- If an air ticketing company wants to create an app to attract people and persuade them to buy tickets to various destinations across the world; they can create an app which will guide the user to check flight listings, timings, expenditure, offers etc. If the app name is based on the b=business name then, the air ticketing name will become synonymous with the app and people will enquire about tickets to the business which may offer discounts or promise so through their apps.

Nowadays more and more people have started to play games on their mobile phones businesses can start advertising their name and services through these games. When a person is playing a game, and your business name appears whenever the person wins- he remembers that name and connects to it whenever he visits the market. A business needs to contact a app developer who is under contract to develop an app game for some company, if the company agrees to publish or display your add it will benefit your business that too with lass investment. The quality and level of mobile app gaming is increasing rapidly and hence mobile app marketing has become a big platform to display your marketing skills for the growth of your business.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.