Post about "Business"

Search Engine Promotion Software

If you were to ask them, I would be willing to bet that most webmasters and Internet entrepreneurs would like to get more visitors (“traffic”) to their site. This is because, the more visitors that a web site gets, the more money it tends to earn. Furthermore, while it is true all visitors can have some value, perhaps the most valuable and most sought after, are those who arrive from search engine listings. Firstly, because they come free (unlike, for example, visitors from pay-per-click adverts such as Google AdWords). Secondly, these visitors can be extremely targeted – they have already decided what they are looking for, and expressed in by type a word or phrase into a search engine.

Activities designed to increase traffic from search engines thus form an important part of web site promotion. These activities span a number of different areas, but a common factor among of most of them is that they are intended to move a site higher up search engine rankings, as higher ranked sites tend to get more visitors. In any case, many search engine promotion activities are best done with the help of software, and these include:

1. Keyword Research – Basically finding out what search phrases or keywords to target in your promotion efforts.

2. Page Optimization – Modifying your web pages so that search engines will rate them more highly. In general, this involves making sure that your most important keywords occur in key HTML tags such as headers and titles (although not excessively repeated). You can use specialist programs for this, or simply read up on the subject and then use your normal HTML editing software.

3. Directory Submission – There are at least several hundred Internet directories which accept free submissions. Getting listed in these is an easy way to get some links (“backlinks”) to your site (which can help with search engine ranking). Directory submission software can accelerate this process by helping you get a lot of submissions done quickly.

4. Article Submission – Writing original articles and submitting them to article directories is a great way to get traffic, and also allows you to get lots of backlinks to your web site. Article submission software can help you easily submit each of your articles to hundreds of article directories.

5. Link Exchanging – Exchanging links with other sites is another way to get more traffic and links to your site. Programs such as OutRankSmart, SEO Elite or SEO Equalizer can take much of the pain out of this activity, helping you find link exchange partners, submitting for link exchanges, and helping your managing your links page.

Are Most Home Based Businesses Scams?

You’ve probably heard that most home based business opportunities that you find on the Internet are scams. There are a lot of scams on the Internet, but very few of the home based business opportunities are scams.Don’t get me wrong. A lot of the home based business opportunities you find on the Internet should be viewed with extreme caution because they try to make you believe that you will earn a six figure income with very little effort and no training, but I wouldn’t classify them as scams.A scam is a deliberate attempt to dupe, deceive, or trick you into believing something is real when the scammer knows that it is not.One of the most famous scams is The Nigerian Advance Fee Scheme. It involves the receipt of an unsolicited letter purporting to come from someone who claims to work for the Nigerian Central Bank or from the Nigerian government. In the letter, a Nigerian claiming to be a senior civil servant will inform the recipient that he is seeking a reputable foreign company into whose account he can deposit funds ranging from $10-$60 million which the Nigerian government overpaid on some procurement contract.The goal of the scam artist is to delude the victim into thinking that he or she has been singled out to participate in a very lucrative — although questionable — arrangement. The intended victim is reassured of the authenticity of the arrangement by forged or false documents bearing apparently official Nigerian government letterhead, seals, as well as false letters of credit, payment schedules and bank drafts. The scam artist may even establish the credibility of his contacts, and thereby his influence, by arranging a meeting between the victim and “government officials” in real or fake government offices.Once the victim becomes confident of the potential success of the deal, something goes wrong. The victim is then pressured or threatened to provide one or more large sums of money to save the venture. For example, an official will demand an up-front bribe or an unforeseen tax or fee to the Nigerian government will have to be paid before the money can be transferred. Each fee paid is described as the very last fee required. The scheme may be stretched out over many months.That is the sort of scheme I think of when someone says that something is a scam.I have not found any home based business opportunities that are such blatant scams. The problem is that many home based business opportunities lead you to believe that what you are seeking can be achieved much quicker and more easily than is likely. They are not scams because what they say is possible, but it is highly unlikely.Leo Saraceni, a home based business expert, notes that two types of people buy into the hype or the scam:”1) the excited, impulsive, no-previous experience entrepreneur: he/she will buy into the hype, even after researching basic things like the Business Bureau, put their heart into the business for about a month, get overwhelmed by the fact that they’re actually running a business that they know nothing about, and quit.Those folks turn around and classify their experience as a scam – they populate scams[dot]com simply to try and “get back” at the company”2) the opportunity seeker, looking for immediate gratification: those are the people that really get scammed because they believe some banker in Hong Kong is going to transfer a TRILLION dollars into their account if they just give them $100.”So, what should you conclude?Most home based business pitches are full of hype, but that doesn’t make them scams. You should take the hype with a grain of salt. Do what lawyers call “due diligence”. Find out all you can about the company, its products, the company founders, its markets, and its compensation plan. Try to talk with its distributors to see what success they have had and how long it took them to achieve it. If I can be of any help with your “due diligence”, don’t hesitate to email me.